Paz Hnos

Real Estate & Cattle Auction Website
Website - Paz Hnos

Project Summary

We created a functional design that allows them to cover the company’s three business models: rural real estate, cattle livestock market sale, and urban properties’ sale and lease.

SERVICES
___

Project Manager

Graphic Designer

Frontend Developers

Marketing Analyst

QA Analyst

TEAM INVOLVED
___

UX Research

Graphic Design

Development

Quality Assurance

Digital Consultancy

Tools/languages
___

Adobe XD

Adobe Illustrator

WordPress

Google Tag Manager

React 

Angular

industRY
___

Cattle & Real Estate

DATE

February 2019

___
time to delivery

4 months

SERVICES
___

UX Research

Graphic Design

Development

Quality Assurance

Digital Consultancy

TEAM INVOLVED
___

Project Manager

Graphic Designer

Frontend Developers

Marketing Analyst

QA Analyst

Tools/languages
___

Adobe XD

Adobe Illustrator

WordPress

Google Tag Manager

React 

Angular

industRY
___

Cattle & Real Estate

DATE

February 2019

___
time to delivery

4 months

The challenge

The client wanted to design a website that allowed them to create a marketplace for urban and rural properties and be able to hold livestock auctions online with previously registered and approved users on the platform.


Also, create marketing campaigns on social media, improve their brand presence and stream their real estate auctions taking place in several locations in Argentina.

Team

Blinders

Tips of success

Clapps Solution

Real Estate & Cattle Auction Website

The team guided the client and, with previous designs, developed a responsive design web platform mounted on React, and Wordpress content management system that allowed us to section every area of work needed. From then on, we implemented components that enabled them to work on a marketplace style, as well as making it easy for commercial representatives to upload cattle lots for online pre-auctioning before the final bidding, which could result in a mixed auctioning model livestreamed on the same platform. There were also pre-recorded cattle lots livestreams transmitted during auctioning, reducing costs and allowing them to continue operating during the isolation due to COVID-19.


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The results

This allowed the client to enhance their brand presence, amplify their contact channels, generate more leads and sales. It also allowed them to be pioneers on their field, selling cattle livestock through the integration of external tools with their platform, adapting to virtuality and decreasing traditional costs.

Clapps team’s work enabled us to enter the online market, enhancing our branding and generating a deeper contact with potential clients and sales; and, at the same time, reducing much of the operative costs.

Gastón Alejandro Paz

Director

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